Riga, March 5, 2014 – TNS, market, public opinion and media research agency in Latvia owned by one of the world’s leading market information groups – TNS, has gathered the results of the TV audience for February 2014 in Latvia.
Share % – the percentage of the total viewing audience achieved by a specific broadcast vehicle within a predefined time period – how many percent of the people watching TV at a particular point in time have been turned to the TV channel, program or clip.
Rating % – the average number of audience in the target group tuned to a predefined TV channel (program, clip) at a predefined time (expressed as a percentage of the overall target group) – how many percent of people, on average, are watching the TV channel, program or clip within the chosen time interval
About TNS Latvia
TNS is the leading full service market, social and media research agency in Latvia. We offer our clients a wide range of research types such as consumer opinion survey, company’s reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.
TNS in Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States.
For more information visit: www.tns.lv
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